Event Marketing
Iowa Hospital Association
2020 Virtual Annual Meeting
LOGO, BRANDING AND EVENT DESIGN
Iowa Hospital Association hosts a yearly meeting for thousands of doctors, nurses and healthcare professionals to continue their education and stay up-to-date on current changes in the healthcare field. They bring in dozens of medical experts and motivational speakers for 3 days of informational sessions for professionals to learn alongside fellow colleagues.
Each year has a different theme that we carry through the entire event. With concerns of COVID-19 during 2020, they decided to create a virtual event! Check out how we transformed an in-person event to be digital!
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2020’s Annual Meeting theme was inspired by the hospital heroes right here in Iowa! While we may have faced great adversity during the pandemic, there are better days in the horizon.
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While the normal Annual Meeting agenda is a full booklet of information, we created a simple single page schedule for each day of the event that attendees could easily print off at home.
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Annual Meeting attendees were able to watch live and pre-recorded talks given by a variety of experts in the medical and health care field. Pictured below is a live debate between political commentators Donna Brazile and Karl Rove.
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We created a color system for the website graphics to help attendees navigate the variety of breakout sessions throughout the three day event.
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