brand identity


Hall Bicycle Company


Hall Bicycle Company is a bike store in Cedar Rapids, Iowa that has been in business since 1898. They recently opened another location in Cedar Falls so it seemed like the perfect time for a refresh. Having gone through several iterations of their logo over the years, they were looking for something fresh, with a hint of retro, and neutral enough to compliment the wide variety of bicycle colors seen in their stores. I created this logo with the intent to break it into several different logos and icons to use for merchandise, packaging and signage for the two storefronts.

I took one of the fun bike logos to create an outdoor sign for their Cedar Falls location.