Craft Beer Branding
Fishweir Brewing Company
Logo, branding, website, merchandise and packaging design
Fishweir Brewing Company is a craft brewery in the small neighborhood of Murray Hill in Jacksonville, Florida. Their brand is inspired by the large maple trees that grow in the nearby Fishweir park. They wanted something friendly and approachable to fit the small neighborhood vibe. I created a custom, hand drawn logo that we expanded into a full brand, including business cards, a website, packaging, tap handles and merchandise design.
A behind the scenes look at how a hand drawn logo is brought to life! I use my iPad Pro and Apple pencil to create detailed illustrations compatible in digital formats.
Packaging design is a huge part of working with a brewery. I created a tap handle that is designed to easily switch out labels for rotating beer flavors. Then, I designed a crowler and growler for customers who want to enjoy their beer at home.
